Singapore Pools’ Digital Transformation
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The Singapore Pools digital transformation strategy is spearheaded by Yeo Teck Guan, who is leading the organisation to shift from a legacy business to an agile and digitally empowered enterprise. We sat down with Yeo to learn more about change management, COVID-19, and the digital transformation that is underway at the state-owned gambling organisation.
As a result of the digitisation efforts, SGP is able to improve efficiency and deliver better service to its customers. In the financial year ending March 2019, SGP recorded a record turnover of $12.2 billion, a 7% increase over the previous year. The growth reflects the ongoing popularity of its sports betting and live lotto products.
To maintain its competitive edge, SGP is continuously improving its processes and introducing new services. These include a digitalised training management system for its non-profit partners, which has shaved off an estimated 58 man hours in administrative work. One such partner, Bone Marrow Donor Programme (BMDP), saw a boost in staff productivity after implementing the online centralised training management system. This has freed up manpower to focus on other crucial operational tasks, such as processing sponsorship applications.
SGP’s use of Oracle Cloud Observability and Management has further helped to reduce management complexity and minimise risk. The platform allows the company to track issues in real-time, reducing the time it takes to resolve them. This has enabled them to keep disruption to a minimum during periods of high demand. The analytics and insights provided by OCI allow SGP to optimise system resources in real-time, further improving its operations.
In addition, SGP is able to streamline processes and ensure data consistency across systems with OCI. This, in turn, enables them to meet regulatory compliance requirements and enhance customer experience. This has been possible thanks to the automated process monitoring, which has reduced the time spent by IT teams on manual checks and reporting. It has also improved transparency in operations and allowed SGP to identify bottlenecks faster.
SGP’s digital transformation strategy has enabled the organisation to offer new and innovative products, while enhancing their existing services. This has contributed to their growing popularity and customer base, as well as boosted its financial performance. As a result, the company has continued to thrive over the years. The company’s success in the industry is an indicator that a digital transformation strategy can be successfully implemented within any organisation. It’s a great way to achieve the desired results and make your business more competitive. The benefits of this are numerous, ranging from increased revenue to a better customer experience.