The Singapore Pools is an organization which offers a variety of lottery and sports betting services. It is a certified and legitimate company that provides a safe gambling environment for bettors. In addition, it is also available to be accessed via mobile devices and offers various payment options. Moreover, bettors are assured of security measures and a high level of privacy. It is a good option for people who love to bet on football matches.

Founded in 1968, Singapore Pools has a diverse roster of lotteries and sports betting games that can be played by locals and tourists alike. Its main offerings include Toto, Singapore Sweep and 4D. In addition, the company offers betting on football games, motorsports events and horse races.

In an effort to increase its customer base, the company has boosted its advertising campaign and launched new products. It has also improved its online service by adding a mobile app that allows customers to access their accounts anytime, anywhere. Moreover, it has also increased its security measures to protect its customers’ personal information.

Yeo’s team also set up forums for staff to share their ideas, comments and suggestions about new initiatives. This feedback was then incorporated into the company’s ongoing strategy. They also worked with the National Crime Prevention Council to dovetail responsible gaming messages into anti-illegal gambling messaging. In December, the company launched iTOTO and Group TOTO, two new ways for customers to share their bets. It also won the Best Practices Award for Employee Engagement and Digital Transformation at the 15th Singapore HR Awards.

The company has also invested in upgrading its IT infrastructure and boosting security. It has upgraded its systems to prevent cyber attacks and is exploring new technologies, such as machine learning and artificial intelligence. These investments are expected to improve its operational efficiencies and customer experience. In addition, the company has also partnered with the Government of Singapore to boost its data centre capacity.

As a government-owned sports betting service provider, singapore pools is only open to Singapore citizens and permanent residents who are at least 21 years old. However, non-citizens who have a valid Singapore foreign identification number can also register.

Despite its limitations, singapore pools has an advantage over other online sportsbooks in terms of offering a wide range of betting markets. It offers odds on individual player and team performance, as well as match results and total goals. Additionally, its user-friendly interface and easy-to-navigate layout make it a top choice among bettors.

In addition to the usual bet types, Singapore pools offers specials bets, including Extra Time 1X2, Extra Time Pick The Score, Extra Time 1/2 Goal and Asian Handicap. These bets are placed at the beginning of a competition and cover the entire league. These bets are a great way to increase your winning potential. They can also help you save money by placing bets on the teams that are most likely to win. In fact, you can bet on these bets for as little as S$2.